The Standfast logo is the Crest Badge for Clan Grant. The Crest consists of three items; the Emblem, the Motto, and the Belt and Buckle device. The Emblem is a mountain aflame. The mountain is Craigellachie (pronounced "K-ray-g-El-uh-hee") , the "Rock of the Alarm." Craigellachie was the gathering spot for the Clan when the signal fires were lit in times of danger. The Motto is "Stand Fast." The origin of the motto is shrouded in the mists of history. Some say it is derived from Tenons Ferme ("Hold Firm"), the motto of the Norman Family Le Grand. Others say it derives from an incident involving King Haakon of Norway, a putative forebear of the Clan. The most popular story has the Chief of Clan Grant telling his troops to "Stand Fast, Lads" as the enemy charged across the marshy Haughs of Cromdale in 1690. Regardless of when the command to "Stand Fast" was first given it was no doubt repeated many times, most notably when Sir Colin Campbell ordered his famous "Thin Red Line" of Highlanders to "Stand Fast against all odds" at the Battle of Balaclava. (The events of that day were immortalized by Alfred Lord Tennyson in his famous poem, "The Charge of the Light Brigade.") The Gaelic equivalent of "Stand Fast" is Bydand. It is the Motto of the Gordon Highlanders. The Belt & Buckle device indicates that the user is a member of the Clan. Only the Chief of the Clan can use the emblem without the buckled strap. Originally, I thought that the our Logo was public domain. Several months ago I received an e-mail from a nice man in Glasgow informing me that he had seen our website and that the Logo we claimed was public domain was actually the intellectual property of his company, Gaelic Themes. We exchanged several e-mails and he graciously allowed us to use his design as our company logo.
For us at Standfast the logo is more than an interesting picture or a quaint piece of personal family history. The Emblem and Motto epitomize the way we manage money. For the Highlanders at Cromdale, Balaclava, and Waterloo the command to "Stand Fast" meant don't panic. We take that command seriously. We intend to Stand Fast to our principles, to avoid getting caught up in the panic and the euphoria of the masses. However, in times of danger we intend to act quickly. Like our forebears when the alarms are lit and the danger is real we will spring in to action to protect those who have placed their confidence in our abilities! |
Standfast Asset Management, LLC
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